Dragons’ Den Tracker

The Pitch

James Halliburton walked into the Den in 2007 with a device to rescue items that have been lost overboard.. They were asking for £200,000 in exchange for 25% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Peter Jones & Theo Paphitis offered £200,000 for 25%, and James Halliburton accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Water Buoy is one of those Den stories that actually lasted. Having appeared on the show in 2007, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Water Buoy Still Available?

Yes. Waterbuoy Technologies Limited appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at HungryHouse, Virtual Puppet, Twin Peaked Hats, Goalband. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Dragons Flood Floatation Device With Offers | Dragons’ Den

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Dragons Despise Entrepreneur's Concept To Monitor Hydration | Dragons' Den

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waterbuoy on dragons den