Dragons’ Den TrackerWhat Happened to Hypnobirthing Midwife After Dragons’ Den?
Hypnobirthing Midwife appeared on Dragons’ Den in 2019, Series 16 Episode 15. The business was a exercises to prepare for water births. No deal was made — the Dragons decided not to invest. The company was dissolved in 2019.
The Pitch
Anthonissa Mogger walked into the Den in 2019 with a exercises to prepare for water births. They were asking for £26,000 in exchange for 10% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Anthonissa Mogger left the Den without backing.
What Happened After the Show
Hypnobirthing Midwife did not survive long-term. The company was dissolved in 2019 — just a year after appearing on the show.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Hypnobirthing Midwife Still in Business?
No. Hypnobirthing Midwife is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at ParkingPerx, Sea Chips, Phrooti Water, Bloomtown. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 11238884
- Registered Name
- THE HYPNOBIRTHING MIDWIFE LIMITED
- Incorporated
- 2018-03-07 (ceased 2019-08-13)
- Company Type
- ltd
- SIC Codes
- 85590
- Registered Address
- 14 Brunswick Road, London, E10 6RS, England
- Accounts
- null
- Officers
-
MOGER, Anthonissa
— director
14, Brunswick Road, London, E10 6RS, England
-
MOGER, Anthonissa
— director