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What Happened to ParkingPerx After Dragons’ Den?

ParkingPerx appeared on Dragons’ Den in 2019, Series 16 Episode 15. The business was a loyalty app that offers discounted parking fees and cashless payment for parking. They secured investment from Jenny Campbell on the show. The company was dissolved in 2024.

The Pitch

Christopher Reed walked into the Den in 2019 with a loyalty app that offers discounted parking fees and cashless payment for parking. They were asking for £80,000 in exchange for 45% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Jenny Campbell offered £80,000 for 45%, and Christopher Reed accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

ParkingPerx did not survive long-term. The company was dissolved in 2024, some 5 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is ParkingPerx Still Available?

No. Proxismart Ltd is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Sea Chips, Phrooti Water, Hypnobirthing Midwife, Bloomtown. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
09258434
Registered Name
PROXISMART LTD
Incorporated
2014-10-10 (ceased 2024-07-28)
Company Type
ltd
SIC Codes
62012, 62020
Registered Address
Leonard Curtis 9th Floor, 7 Park Row, Leeds, LS1 5HD
Accounts
micro-entity (period ending 2020-03-31)
Latest Financials
Total Assets Less Liabilities
£50229
Employees
3
Period
1.11.18 to 31.3.20
Officers
  • BLACKWELL, Martin John Peter — director
    44, Newgate Street, Morpeth, Northumberland, NE61 1BE, England
  • REED, Christopher — director
    Leonard Curtis, 9th Floor, 7 Park Row, Leeds, LS1 5HD
  • CHEESEBROUGH, Diane — director (resigned 2021-05-14)
    44, Newgate Street, Morpeth, Northumberland, NE61 1BE, England
  • DUNBAR, Kenneth — director (resigned 2022-01-10)
    44, Newgate Street, Morpeth, Northumberland, NE61 1BE, England
  • DUNBAR, William Kenneth — director (resigned 2017-02-06)
    Hillbrow, Bullers Green, Morpeth, Northumberland, NE61 1DH, England
  • DUNBAR, William Kenneth — director (resigned 2017-01-09)
    Hillbrow, Bullers Green, Morpeth, Northumberland, NE61 1DH, England
  • HUNTER, Gary David — director (resigned 2022-01-10)
    44, Newgate Street, Morpeth, Northumberland, NE61 1BE, England
  • MORTON, Samuel James — director (resigned 2022-01-10)
    44, Newgate Street, Morpeth, Northumberland, NE61 1BE, England
  • PARRY-WILLIAMS, Medi Tudor — director (resigned 2022-01-10)
    44, Newgate Street, Morpeth, Northumberland, NE61 1BE, England
← Series 16 ← Episode 15