Dragons’ Den TrackerWhat Happened to Phrooti Water After Dragons’ Den?
Phrooti Water appeared on Dragons’ Den in 2019, Series 16 Episode 15. The business was a fruit flavoured water bottles. No deal was made — the Dragons decided not to invest. The company was dissolved in 2019.
The Pitch
Jerome Jacob walked into the Den in 2019 with a fruit flavoured water bottles. They were asking for £75,000 in exchange for 15% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Jerome Jacob left the Den without backing.
What Happened After the Show
Phrooti Water did not survive long-term. The company was dissolved in 2019 — just a year after appearing on the show.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Phrooti Water Still in Business?
No. Phrooti Water is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at ParkingPerx, Sea Chips, Hypnobirthing Midwife, Bloomtown. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 09342168
- Registered Name
- PHROOTI LTD
- Incorporated
- 2014-12-05 (ceased 2019-02-05)
- Company Type
- ltd
- SIC Codes
- 10890, 11070
- Registered Address
- John Banner Centre, 620 Attercliffe Road, Sheffield, South Yorkshire, S9 3QS, England
- Accounts
- micro-entity (period ending 2017-12-31)
- Officers
-
JACOB, Jerome Tagore
— director
John Banner Centre, 620 Attercliffe Road, Sheffield, South Yorkshire, S9 3QS, England
-
JACOB, Jerome Tagore
— director