Dragons’ Den TrackerWhat Happened to i-stay (Falcon Bags) After Dragons’ Den?
i-stay (Falcon Bags) appeared on Dragons’ Den in 2016, Series 14 Episode 3. The business was a non-slip shoulder strap for bags and rucksacks. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Anneka Chauhan and John Chauhan walked into the Den in 2016 with a non-slip shoulder strap for bags and rucksacks. They were asking for £50,000 in exchange for 10% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Anneka Chauhan and John Chauhan left the Den without backing.
What Happened After the Show
i-stay (Falcon Bags) is one of those Den stories that actually lasted. Having appeared on the show back in 2016, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is i-stay (Falcon Bags) Still in Business?
Yes. i-stay (Falcon Bags) appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Iveson & Sage (renamed Hope and Ivy), The Snaffling Pig, Mini You. Each has its own story of what happened after the Den.
