Dragons’ Den TrackerWhat Happened to Iveson & Sage (renamed Hope and Ivy) After Dragons’ Den?
Iveson & Sage (renamed Hope and Ivy) appeared on Dragons’ Den in 2016, Series 14 Episode 3. The business was a womenswear company. They secured investment from Peter Jones and Deborah Meaden on the show. The business is still active today.
The Pitch
Sarah Sleightolm and Beth Chilton walked into the Den in 2016 with a womenswear company. They were asking for £78,000 in exchange for 25% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Peter Jones and Deborah Meaden offered £78,000 for 25% (20% once initial investment is repaid.), and Sarah Sleightolm and Beth Chilton accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Iveson & Sage (renamed Hope and Ivy) is one of those Den stories that actually lasted. Having appeared on the show back in 2016, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Iveson & Sage (renamed Hope and Ivy) Still in Business?
Yes. Iveson & Sage (renamed Hope and Ivy) appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at The Snaffling Pig, Mini You, i-stay (Falcon Bags). Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 09744584
- Registered Name
- IVESON & SAGE LIMITED
- Incorporated
- 2015-08-24
- Company Type
- ltd
- SIC Codes
- 74100
- Registered Address
- Unit J1 Unit J1, 2 Leswin Place, London, London, N16 7NJ, United Kingdom
- Accounts
- total-exemption-full (period ending 2024-09-30)
- Latest Financials
- Total Assets Less Liabilities
- £639794
- Employees
- 7
- Period
- 2023-10-01 to 2024-09-30
- Officers
-
CHILTON, Bethan Frances
— secretary
Unit J1, Unit J1, 2 Leswin Place, London, London, N16 7NJ, United Kingdom
-
CHILTON, Bethan Frances
— director
2a, Belsham Street, Hackney, London, E9 6NG, England
-
SLEIGHTHOLM, Sarah Ann
— director
2a, Belsham Street, Hackney, London, E9 6NG, England
-
PROSSER, Richard Charles
— secretary (resigned 2016-03-01)
Unit G1g, Mackintosh Lane, Homerton, London, E9 6AB, United Kingdom
-
CHILTON, Bethan Frances
— secretary