Dragons’ Den TrackerWhat Happened to The Snaffling Pig After Dragons’ Den?
The Snaffling Pig appeared on Dragons’ Den in 2016, Series 14 Episode 3. The business was a gourmet pork scratching snack company. They secured investment from Nick Jenkins on the show. The business is still active today.
The Pitch
Nick Coleman and Andrew Allen walked into the Den in 2016 with a gourmet pork scratching snack company. They were asking for £70,000 in exchange for 20% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Nick Jenkins offered £70,000 for 20% (Option to buy back 10% after 18 months), and Nick Coleman and Andrew Allen accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
The Snaffling Pig is one of those Den stories that actually lasted. Having appeared on the show back in 2016, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is The Snaffling Pig Still in Business?
Yes. The Snaffling Pig appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Iveson & Sage (renamed Hope and Ivy), Mini You, i-stay (Falcon Bags). Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 08811267
- Registered Name
- SNAFFLING PIG LIMITED
- Incorporated
- 2013-12-11
- Company Type
- ltd
- SIC Codes
- 10890
- Registered Address
- Unit 5 Farmbrough Close, Aylesbury, Buckinghamshire, HP20 1DQ
- Accounts
- total-exemption-full (period ending 2024-07-31)
- Latest Financials
- Total Assets Less Liabilities
- -110208
- Employees
- 3
- Period
- 2023-06-01 to 2024-07-31
- Officers
-
COLEMAN, Nicholas Charles
— director
Unit 5, Farmbrough Close, Aylesbury, Buckinghamshire, HP20 1DQ, England
-
SILVA, Udhitha
— director
Unit 5, Farmbrough Close, Aylesbury, Buckinghamshire, HP20 1DQ, England
-
ALLEN, Andrew
— director (resigned 2019-06-04)
Unit 5, Stocklake Park, Farmbrough Close, Aylesbury, Buckinghamshire, HP20 1DQ
-
COLEMAN, Nicholas Charles
— director