Den Tracker logoDragons’ Den Tracker

What Happened to iFood TV After Dragons’ Den?

iFood TV appeared on Dragons’ Den in 2008, Series 6 Episode 5. The business was a online collection of video recipes and cooking shows. No deal was made — the Dragons decided not to invest. The company was dissolved in 2020.

The Pitch

Niall Harbison and Sean Fee walked into the Den in 2008 with a online collection of video recipes and cooking shows. They were asking for £100,000 in exchange for 10% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Niall Harbison and Sean Fee left the Den without backing.

What Happened After the Show

iFood TV did not survive long-term. The company was dissolved in 2020, some 12 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is iFood TV Still Available?

No. Lovin Group Uk Ltd is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Magic Whiteboard, Planit Products, Loop Machine, FB1 (Frank Bisson 1). Each has its own story of what happened after the Den.

Companies House Data

Status
dissolved
Company Number
10289034
Registered Name
LOVIN GROUP UK LTD
Incorporated
2016-07-20 (ceased 2020-03-31)
Company Type
ltd
SIC Codes
58190
Registered Address
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Accounts
micro-entity (period ending 2017-12-31)
Latest Financials
Total Assets Less Liabilities
-158574
Period
2016-07-20 to 2017-12-31
Officers
  • ROWLANDS, Sarah — secretary
    71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
  • LD LOVIN DUBLIN LTD — corporate-director
    The Brickhouse, 3rd Floor Clanwilliam Court, Mount Street Lower, Dublin, Co. Dublin, 00000, Ireland
  • CRAWFORD, Jamie — director (resigned 2019-12-01)
    71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
  • HARBISON, Niall Paul — director (resigned 2018-06-30)
    71-75, Shelton Street, London, WC2H 9JQ, United Kingdom
← Series 6 ← Episode 5