Dragons’ Den TrackerWhat Happened to Incognito After Dragons’ Den?
Incognito appeared on Dragons’ Den in 2009, Series 7 Episode 3. The business was a chemical free anti-mosquito spray. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Howard and Patricia Carter walked into the Den in 2009 with a chemical free anti-mosquito spray. They were asking for £100,000.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Howard and Patricia Carter left the Den without backing.
What Happened After the Show
Incognito is one of those Den stories that actually lasted. Having appeared on the show back in 2009, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Incognito Still in Business?
Yes. Incognito appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Lid Lifters, Servicing Stop, Dusty – The Dusty Springfield Musical, Tantrum Boutique. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- NI705457
- Registered Name
- INCOGNITO LTD
- Incorporated
- 2023-11-27
- Company Type
- ltd
- SIC Codes
- 62012
- Registered Address
- 1 Woodcot Avenue, Apartment 5, Belfast, BT5 5HQ, Northern Ireland
- Accounts
- micro-entity (period ending 2024-11-30)
- Latest Financials
- Turnover
- £22
- Total Assets Less Liabilities
- £225
- Employees
- 0
- Period
- 27.11.23 to 30.11.24
- Officers
-
MCGOLDRICK, Harry James
— director
1, Woodcot Avenue, Apartment 5, Belfast, BT5 5HQ, Northern Ireland
-
MCGOLDRICK, Harry James
— director