Dragons’ Den Tracker

The Pitch

Myra Ostacchini walked into the Den in 2007 with a life-style coaching web based service. They were asking for £60,000 in exchange for 30% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Myra Ostacchini left the Den without backing.

What Happened After the Show

Invisible Coach did not survive long-term. The company was dissolved in 2015, some 8 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Invisible Coach Still Available?

No. The Invisible Coach Ltd is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Standby Saver, Isis Adventure Series, Tilemate, Halo. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Deborah Aggressively Dislikes This Product | Dragons' Den

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Deborah Voices Her Concern With This Type Of Product | Dragons' Den

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Dragons Den Pitch Nanny Nina