Dragons’ Den Tracker

The Pitch

Andrew Reeves and Dave Thomas walked into the Den in 2007 with a adult adventure puzzles and treasure hunts leading to cash rewards. They were asking for £200,000 in exchange for 50% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Peter Jones and Theo Paphitis offered £200,000 for 50%, and Andrew Reeves and Dave Thomas accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Isis Adventure Series is one of those Den stories that actually lasted. Having appeared on the show in 2007, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Isis Adventure Series Still Available?

Yes. Sonic Games Limited appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Standby Saver, Invisible Coach, Tilemate, Halo. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

▶

The Dragons Are Puzzled By This Puzzle | Dragons' Den