Dragons’ Den TrackerWhat Happened to Isis Adventure Series After Dragons’ Den?
Isis Adventure Series appeared on Dragons’ Den in 2007, Series 4 Episode 6. The business was a adult adventure puzzles and treasure hunts leading to cash rewards. They secured investment from Peter Jones and Theo Paphitis on the show. The business is still active today.
The Pitch
Andrew Reeves and Dave Thomas walked into the Den in 2007 with a adult adventure puzzles and treasure hunts leading to cash rewards. They were asking for £200,000 in exchange for 50% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Peter Jones and Theo Paphitis offered £200,000 for 50%, and Andrew Reeves and Dave Thomas accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Isis Adventure Series is one of those Den stories that actually lasted. Having appeared on the show back in 2007, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Isis Adventure Series Still in Business?
Yes. Isis Adventure Series appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Standby Saver, Invisible Coach, Tilemate, Halo. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 06582043
- Registered Name
- ISIS ADVENTURE LIMITED
- Incorporated
- 2008-05-01 (ceased 2017-05-02)
- Company Type
- ltd
- SIC Codes
- 94990
- Registered Address
- 6 Cavendish Close, Bicton Heath, Shrewsbury, Shropshire, SY3 5PG
- Accounts
- dormant (period ending 2016-05-31)
- Latest Financials
- Period
- 2015-06-01 to 2016-05-31
- Officers
-
REEVES, Andrew Phillip
— director
6, Cavendish Close, Bicton Heath, Shrewsbury, Shropshire, SY3 5PG, United Kingdom
-
CHAMPION, Jacqueline Frances
— secretary (resigned 2017-01-26)
1st Floor, Great Western House Boundary Lane, Saltney, Chester, Cheshire, CH48RD
-
@UK Dormant Company Secretary Ltd
— corporate-secretary (resigned 2008-06-13)
5, Jupiter House, Calleva Park Aldermaston, Reading, Berks, RG7 8NN
-
@UK Dormant Company Director Ltd
— corporate-director (resigned 2008-05-29)
5, Jupiter House, Calleva Park Aldermaston, Reading, Berks, RG7 8NN
-
REEVES, Andrew Phillip
— director