Dragons’ Den Tracker

The Pitch

Peter Ensinger and David Baker walked into the Den in 2007 with a device that cuts off electric current to home appliances on stand-by. They were asking for £100,000 in exchange for 50% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. All five Dragons offered £100,000 for 50%, and Peter Ensinger and David Baker accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Standby Saver did not survive long-term. The company was dissolved in 2014, some 7 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Standby Saver Still in Business?

No. Standby Saver is no longer in business. Based on available records, the company is dissolved (2014).

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Isis Adventure Series, Invisible Coach, Tilemate, Halo. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Top 3 Explosive Dragons’ Den Moments 💥 | Brutal Rejections | Dragons' Den (at 23:01)