Dragons’ Den TrackerWhat Happened to KiddiWhizz After Dragons’ Den?
KiddiWhizz appeared on Dragons’ Den in 2023, Series 20 Episode 7. The business was a potty training aid for toddlers. They secured investment from Steven Bartlett and Sara Davies on the show. The business is still active today.
The Pitch
Zoe Chapman walked into the Den in 2023 with a potty training aid for toddlers. They were asking for £50,000 in exchange for 25% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Steven Bartlett and Sara Davies offered £50,000 for 25%, and Zoe Chapman accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
KiddiWhizz is one of those Den stories that actually lasted. The company has now been trading for around 3 years since the pitch.
Is KiddiWhizz Still in Business?
Yes. KiddiWhizz appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Un:hurd, This Is Unfolded, Other Foods. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 12915444
- Registered Name
- KIDDIWHIZZ LTD
- Incorporated
- 2020-09-30
- Company Type
- ltd
- SIC Codes
- 47910, 47990
- Registered Address
- Monomark House 27 Old Gloucester Street, London, Greater London, WC1N 3AX, England
- Accounts
- micro-entity (period ending 2025-09-30)
- Latest Financials
- Total Assets Less Liabilities
- £80752
- Employees
- 2
- Period
- 1 October 2024 to 30 September 2025
- Officers
-
CHAPMAN, Zoe
— director
27, Old Gloucester Street, London, WC1N 3AX, United Kingdom
-
CHAPMAN, Zoe
— director