Dragons’ Den TrackerWhat Happened to This Is Unfolded After Dragons’ Den?
This Is Unfolded appeared on Dragons’ Den in 2023, Series 20 Episode 7. The business was a zero-waste fashion brand. They secured investment from Peter Jones and Deborah Meaden on the show. The business is still active today.
The Pitch
Cally Russell walked into the Den in 2023 with a zero-waste fashion brand. They were asking for £75,000 in exchange for 12.5% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Peter Jones and Deborah Meaden offered £75,000 for 12.5% / 15, and Cally Russell accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
This Is Unfolded is one of those Den stories that actually lasted. The business has now been trading for around 5 years since the pitch.
Is This Is Unfolded Still Available?
Yes. We Are Unfolded Limited appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Un:hurd, KiddiWhizz, Other Foods. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- SC707678
- Registered Name
- WE ARE UNFOLDED LIMITED
- Incorporated
- 2021-08-25
- Company Type
- ltd
- SIC Codes
- 14132, 46160, 46420, 47710
- Registered Address
- Suite 2, Ground Floor Orchard Brae House, 30 Queensferry Road, Edinburgh, EH4 2HS, United Kingdom
- Accounts
- unaudited-abridged (period ending 2025-03-31)
- Latest Financials
- Total Assets Less Liabilities
- £586987
- Employees
- 13
- Period
- 2024-04-01 to 2025-03-31
- Officers
-
MBM SECRETARIAL SERVICES LIMITED
— corporate-secretary
Suite 2, Ground Floor, Orchard Brae House, 30 Queensferry Road, Edinburgh, EH4 2HS
-
RUSSELL, Cailean Iain Thomas
— director
Suite 2, Ground Floor, Orchard Brae House, 30 Queensferry Road, Edinburgh, EH4 2HS, United Kingdom
-
SUTHERLAND, James Alexander Stuart
— director
Suite 2, Ground Floor, Orchard Brae House, 30 Queensferry Road, Edinburgh, EH4 2HS, United Kingdom
-
MBM SECRETARIAL SERVICES LIMITED
— corporate-secretary