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What Happened to Little Yeller After Dragons’ Den?

Little Yeller appeared on Dragons’ Den in 2010, Series 8 Episode 2. The business was a small alternative to megaphones. No deal was made — the Dragons decided not to invest. The company was dissolved in 2019.

The Pitch

Peter Springett walked into the Den in 2010 with a small alternative to megaphones. They were asking for £80,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Peter Springett left the Den without backing.

What Happened After the Show

Little Yeller did not survive long-term. The company was dissolved in 2019, some 9 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Little Yeller Still in Business?

No. Little Yeller is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Vintage Patisserie, Subeo, M-Power Automatic Shaving Brush, Inflatable Flood Barriers. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
05692991
Registered Name
LITTLE YELLER LTD
Incorporated
2006-01-31 (ceased 2019-04-09)
Company Type
ltd
SIC Codes
74990
Registered Address
Stag Gates House, 63/64 The, Avenue, Southampton, Hampshire, SO17 1XS
Accounts
dormant (period ending 2017-09-30)
Officers
  • SPRINGETT, Peter — secretary
    45 Shearwater Avenue, Fareham, Hampshire, PO16 8YE
  • POOLE, Thelma Evelyn — director
    3, Brierley Close, Northbourne, Bournemouth, Dorset, BH10 6EN, United Kingdom
  • SPRINGETT, Peter — director
    45 Shearwater Avenue, Fareham, Hampshire, PO16 8YE
  • DUPORT SECRETARY LIMITED — corporate-nominee-secretary (resigned 2006-10-27)
    The Bristol Office, 2 Southfield Road, Westbury On Trym, Bristol, BS9 3BH
  • DUPORT DIRECTOR LIMITED — corporate-nominee-director (resigned 2006-10-27)
    2 Southfield Road, Westbury-On-Trym, Bristol, BS9 3BH
← Series 8 ← Episode 2