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What Happened to London Star Map After Dragons’ Den?

London Star Map appeared on Dragons’ Den in 2009, Series 7 Episode 3. The business was a tourist transportation for celebrity landmarks. No deal was made — the Dragons decided not to invest. The company was dissolved in 2017.

The Pitch

James Bonny and Tim Oberg walked into the Den in 2009 with a tourist transportation for celebrity landmarks. They were asking for £60,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and James Bonny and Tim Oberg left the Den without backing.

What Happened After the Show

London Star Map did not survive long-term. The company was dissolved in 2017, some 8 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is London Star Map Still in Business?

No. London Star Map is no longer in business. Based on available records, the company is dissolved (2017).

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Lid Lifters, Servicing Stop, Dusty – The Dusty Springfield Musical, Tantrum Boutique. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
12084445
Registered Name
STAR MAPS LTD
Incorporated
2019-07-04
Company Type
ltd
SIC Codes
68100, 68201, 68209, 68320
Registered Address
23 Acrefield Avenue, Stockport, SK4 4BB, United Kingdom
Accounts
micro-entity (period ending 2025-03-31)
Latest Financials
Total Assets Less Liabilities
£7155
Employees
0
Period
2024-04-01 to 31 March 2025
Officers
  • SOUFIAN, Mustapha, Dr — secretary
    23, Acrefield Avenue, Stockport, SK4 4BB, United Kingdom
  • NAZARI-NOURI, Ali — director
    7, Bosley Avenue, Manchester, M20 1BL, England
  • SOUFIAN, Mustapha, Dr — director (resigned 2019-09-04)
    23, Acrefield Avenue, Stockport, SK4 4BB, United Kingdom
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