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What Happened to London Star Map After Dragons’ Den?

London Star Map appeared on Dragons’ Den in 2009, Series 7 Episode 3. The business was a tourist transportation for celebrity landmarks. No deal was made — the Dragons decided not to invest. The company was dissolved in 2017.

The Pitch

James Bonny and Tim Oberg walked into the Den in 2009 with a tourist transportation for celebrity landmarks. They were asking for £60,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and James Bonny and Tim Oberg left the Den without backing.

What Happened After the Show

London Star Map did not survive long-term. The company was dissolved in 2017, some 8 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is London Star Map Still Available?

No. Celebrity Planet Limited is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Lid Lifters, Servicing Stop, Dusty – The Dusty Springfield Musical, Tantrum Boutique. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
06901387
Registered Name
CELEBRITY PLANET LIMITED
Incorporated
2009-05-11 (ceased 2017-10-24)
Company Type
ltd
SIC Codes
79120
Registered Address
Office 104 8 Shepherd Market, Mayfair, London, W1J 7JY
Accounts
dormant (period ending 2016-05-31)
Latest Financials
Total Assets Less Liabilities
£10000
Period
2015-06-01 to 2016-05-31
Officers
  • BONNEY, James — director
    Office 104, 8 Shepherd Market, Mayfair, London, W1J 7JY
  • VOID TRAVEL LTD — corporate-director
    8, Shepherd Market, Office 104, London, W1J 7JY, England
  • OBERG, Timothy — director (resigned 2010-06-23)
    47, Stuart Road, London, SW19 8DJ, United Kingdom
← Series 7 ← Episode 3