Dragons’ Den TrackerWhat Happened to Loodini After Dragons’ Den?
Loodini appeared on Dragons’ Den in 2015, Series 13 Episode 4. The business was a card-sized hygiene device. No deal was made — the Dragons decided not to invest. The company was dissolved in 2022.
The Pitch
Mat Cottam walked into the Den in 2015 with a card-sized hygiene device. They were asking for £30,000 in exchange for 10% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Mat Cottam left the Den without backing.
What Happened After the Show
Loodini did not survive long-term. The company was dissolved in 2022, some 7 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Loodini Still in Business?
No. Loodini is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Tags Snack Foods Ltd, Timberkits Ltd, Mara Seaweed, Shine Like A Celeb. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 08519741
- Registered Name
- LOODINI LTD.
- Incorporated
- 2013-05-08 (ceased 2022-05-24)
- Company Type
- ltd
- SIC Codes
- 22290
- Registered Address
- 18-20 Moorland Road, Burslem, Stoke-On-Trent, Staffs, ST6 1DW, England
- Accounts
- micro-entity (period ending 2020-05-31)
- Latest Financials
- Employees
- 0
- Period
- 2019-06-01 to 2020-05-31
- Officers
-
COTTAM, Matthew Peter, Dr
— director
18-20, Moorland Road, Burslem, Stoke-On-Trent, Staffs, ST6 1DW, England
-
COTTAM, Matthew Peter, Dr
— director