Dragons’ Den TrackerWhat Happened to Shine Like A Celeb After Dragons’ Den?
Shine Like A Celeb appeared on Dragons’ Den in 2015, Series 13 Episode 4. The business was a sparkle body cream. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Ali Mustapha walked into the Den in 2015 with a sparkle body cream. They were asking for £22,000.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Ali Mustapha left the Den without backing.
What Happened After the Show
Shine Like A Celeb is one of those Den stories that actually lasted. Having appeared on the show in 2015, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Shine Like A Celeb Still Available?
Yes. Celeb Products Ltd appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Tags Snack Foods Ltd, Timberkits Ltd, Mara Seaweed, Loodini. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 08164376
- Registered Name
- CELEB PRODUCTS LTD
- Incorporated
- 2012-08-01
- Company Type
- ltd
- SIC Codes
- 46450, 74990
- Registered Address
- 44 Curthwaite Gardens, Enfield, EN2 7LN, England
- Accounts
- dormant (period ending 2025-08-31)
- Latest Financials
- Total Assets Less Liabilities
- -16443
- Employees
- 1
- Period
- 2024-09-01 to 2025-08-31
- Officers
-
MUSTAFA, Ali
— director
44, Curthwaite Gardens, Enfield, EN2 7LN, England
-
MUSTAFA, Ali
— director (resigned 2026-03-03)
44, Curthwaite Gardens, Enfield, EN2 7LN, England
-
MUSTAFA, Zalihe
— director (resigned 2016-03-22)
145-157, St John Street, London, EC1V 4PW, England
-
MUSTAFA, Ali
— director