Dragons’ Den TrackerWhat Happened to Shine Like A Celeb After Dragons’ Den?
Shine Like A Celeb appeared on Dragons’ Den in 2015, Series 13 Episode 4. The business was a sparkle body cream. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Ali Mustapha walked into the Den in 2015 with a sparkle body cream. They were asking for £22,000.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Ali Mustapha left the Den without backing.
What Happened After the Show
Shine Like A Celeb is one of those Den stories that actually lasted. Having appeared on the show back in 2015, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Shine Like A Celeb Still in Business?
Yes. Shine Like A Celeb appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Tags Snack Foods Ltd, Timberkits Ltd, Mara Seaweed, Loodini. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 11645189
- Registered Name
- SHINE LIKE A STAR LTD
- Incorporated
- 2018-10-26
- Company Type
- ltd
- SIC Codes
- 96020
- Registered Address
- Flat 251 Chingford Mount Road, London, E4 8LP, England
- Accounts
- micro-entity (period ending 2021-10-31)
- Latest Financials
- Total Assets Less Liabilities
- £71197
- Employees
- 1
- Period
- 2020-11-01 to 2021-10-31
- Officers
-
JAVID, Mona Akbar
— director
148, Lansdowne Road, Ilford, IG3 8NQ, United Kingdom
-
JAVID, Mona Akbar
— director