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What Happened to Look After My Bills After Dragons’ Den?

Look After My Bills appeared on Dragons’ Den in 2018, Series 16 Episode 2. The business was a energy services comparison website offering details for energy services.. They secured investment from Jenny Campbell and Tej Lalvani on the show. The company was sold in 2019.

The Pitch

Will Hodson and Henry De Zoete walked into the Den in 2018 with a energy services comparison website offering details for energy services.. They were asking for £90,000 (Increased to 120,000 in negotiation) in exchange for 3% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Jenny Campbell and Tej Lalvani offered £90,000 (Increased to 120,000 in negotiation) for 3%, and Will Hodson and Henry De Zoete accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Look After My Bills did not survive long-term. The company was dissolved in 2019 — just a year after appearing on the show.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Look After My Bills Still in Business?

No. Look After My Bills is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at TanOrganic, Funky Seal Wetsuits, Boun Beans. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
10888203
Registered Name
LOOK AFTER MY BILLS LTD
Incorporated
2017-07-28 (ceased 2022-01-04)
Company Type
ltd
SIC Codes
99999
Registered Address
Imperial House, Imperial Way, Coedkernew, Newport, NP10 8UH
Accounts
dormant (period ending 2020-12-31)
Latest Financials
Total Assets Less Liabilities
£1
Period
2020-01-01 to 2020-12-31
Officers
  • STEELE, Anne — secretary
    Imperial House, Imperial Way, Coedkernew, Newport, NP10 8UH
  • BYNG-THORNE, Zillah Ellen — director
    Imperial House, Imperial Way, Coedkernew, Newport, NP10 8UH
  • LADKIN-BRAND, Penelope Anne — director
    Imperial House, Imperial Way, Coedkernew, Newport, NP10 8UH
  • EDWARDS, Nicholas John — secretary (resigned 2021-02-17)
    Imperial House, Imperial Way, Coedkernew, Newport, NP10 8UH, United Kingdom
  • ADDISON, Rachel Bernadette — director (resigned 2021-10-31)
    Imperial House, Imperial Way, Coedkernew, Newport, NP10 8UH
  • BURNS, Alan Robert — director (resigned 2021-04-29)
    Imperial House, Imperial Way, Coedkernew, Newport, NP10 8UH
  • CRUMMACK, Matthew — director (resigned 2021-02-17)
    Imperial House, Imperial Way, Coedkernew, Newport, NP10 8UH, United Kingdom
  • DE ZOETE, Henry George — director (resigned 2019-07-09)
    4 Heath Square, Boltro Road, Haywards Heath, West Sussex, RH16 1BL, England
  • HODSON, William — director (resigned 2019-07-09)
    4 Heath Square, Boltro Road, Haywards Heath, West Sussex, RH16 1BL, England
  • WRIGHTON, Nicholas Richard — director (resigned 2020-10-14)
    Imperial House, Imperial Way, Coedkernew, Newport, NP10 8UH, United Kingdom