Dragons’ Den TrackerWhat Happened to TanOrganic After Dragons’ Den?
TanOrganic appeared on Dragons’ Den in 2018, Series 16 Episode 2. The business was a eco-certified self tanning lotion. They secured investment from Jenny Campbell, Tej Lalvani, Deborah Meaden and Touker Suleyman on the show. The business is still active today.
The Pitch
Noelle O'Connor and Aaron Lubrani walked into the Den in 2018 with a eco-certified self tanning lotion. They were asking for £150,000 in exchange for 20% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Jenny Campbell, Tej Lalvani, Deborah Meaden and Touker Suleyman offered £150,000 for 20% / 15, and Noelle O'Connor and Aaron Lubrani accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
TanOrganic is one of those Den stories that actually lasted. Having appeared on the show back in 2018, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is TanOrganic Still in Business?
Yes. TanOrganic appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Look After My Bills, Funky Seal Wetsuits, Boun Beans. Each has its own story of what happened after the Den.
