Dragons’ Den TrackerWhat Happened to Love Cocoa After Dragons’ Den?
Love Cocoa appeared on Dragons’ Den in 2018, Series 16 Episode 11. The business was a chocolate boxes founded by descendant of john cadbury. They secured investment from Tej Lalvani on the show. The business is still active today.
The Pitch
James Cadbury walked into the Den in 2018 with a chocolate boxes founded by descendant of john cadbury. They were asking for £75,000 in exchange for 20% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Tej Lalvani offered £75,000 for 20% (15% once investment is repaid.), and James Cadbury accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Love Cocoa is one of those Den stories that actually lasted. Having appeared on the show in 2018, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Love Cocoa Still Available?
Yes. Made Uncommon Limited appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Soccer Star, Randomise, Easy Treezy Christmas Tree Stand. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 09599097
- Registered Name
- MADE UNCOMMON LIMITED
- Incorporated
- 2015-05-19
- Company Type
- ltd
- SIC Codes
- 10821
- Registered Address
- 20 Wenlock Road, London, N1 7GU, England
- Accounts
- total-exemption-full (period ending 2025-05-31)
- Latest Financials
- Total Assets Less Liabilities
- £2203209
- Employees
- 18
- Period
- 2023-06-01 to 2024-05-31
- Officers
-
HAGGERTY, Calum James Macdonald
— director
20, Wenlock Road, London, N1 7GU, England
-
CADBURY, James Nigel
— secretary (resigned 2025-11-03)
6-16, Arbutus St, London, E8 4DT, England
-
AFP SERVICES LTD
— corporate-secretary (resigned 2021-04-30)
Timsons Business Centre Bath Road, Kettering, Northants, NN16 8NQ, England
-
CADBURY, James Nigel
— director (resigned 2025-11-03)
6-16, Arbutus St, London, E8 4DT, England
-
ISSA, Sari
— director (resigned 2018-05-16)
4 Brockwell Avenue, 4 Brockwell Avenue, Beckenham, Kent, BR3 3GF, England
-
HAGGERTY, Calum James Macdonald
— director