Dragons’ Den TrackerWhat Happened to Randomise After Dragons’ Den?
Randomise appeared on Dragons’ Den in 2018, Series 16 Episode 11. The business was a board games company. They secured investment from Jenny Campbell on the show. The business is still active today.
The Pitch
Hazel Anne Hamilton Reynolds walked into the Den in 2018 with a board games company. They were asking for £50,000 in exchange for 20% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Jenny Campbell offered £50,000 for 20%, and Hazel Anne Hamilton Reynolds accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Randomise is one of those Den stories that actually lasted. Having appeared on the show in 2018, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Randomise Still Available?
Yes. Gamely Ltd appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Soccer Star, Love Cocoa, Easy Treezy Christmas Tree Stand. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 09793248
- Registered Name
- GAMELY LTD
- Incorporated
- 2015-09-24
- Company Type
- ltd
- SIC Codes
- 58190
- Registered Address
- 88 Ditchling Road, Brighton, BN1 4SG, United Kingdom
- Accounts
- total-exemption-full (period ending 2024-09-30)
- Latest Financials
- Total Assets Less Liabilities
- £628952
- Employees
- 7
- Period
- 01/10/2023 to 30/09/2024
- Officers
-
REYNOLDS, Christopher James
— director
88, Ditchling Road, Brighton, BN1 4SG, United Kingdom
-
REYNOLDS, Hazel Anne Hamilton
— director
88, Ditchling Road, Brighton, BN1 4SG, United Kingdom
-
REYNOLDS, Christopher James
— director