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What Happened to Soccer Star After Dragons’ Den?

Soccer Star appeared on Dragons’ Den in 2018, Series 16 Episode 11. The business was a personalised football comic books. They secured investment from Peter Jones on the show. The company was dissolved in 2023.

The Pitch

Steven Holmes walked into the Den in 2018 with a personalised football comic books. They were asking for £60,000 in exchange for 25% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Peter Jones offered £60,000 for 25%, and Steven Holmes accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Soccer Star did not survive long-term. The company was dissolved in 2023, some 5 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Soccer Star Still in Business?

No. Soccer Star is no longer in business. Based on available records, the company is dissolved (2023).

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Love Cocoa, Randomise, Easy Treezy Christmas Tree Stand. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
13214004
Registered Name
SOCCER STARLETS CIC
Incorporated
2021-02-19
Company Type
private-limited-guarant-nsc
SIC Codes
93199
Registered Address
40 Buttercup Way, Drighlington, West Yorkshire, BD11 1EE
Accounts
total-exemption-full (period ending 2025-02-28)
Officers
  • RANCATORE, Nicola — director
    40, Buttercup Way, Drighlington, West Yorkshire, BD11 1EE, England
  • SMITH, Rae Marvin — director
    8, Fairfax Drive, Tadcaster, West Yorkshire, LS24 9FN, England
  • THOMAS, Donald — director
    45, Moorside Crescent, Drighlington, Bradford, BD11 1HT, England
← Series 16 ← Episode 11