Dragons’ Den TrackerWhat Happened to Micro Fitness After Dragons’ Den?
Micro Fitness appeared on Dragons’ Den in 2017, Series 14 Episode 15. The business was a fitness for children. No deal was made — the Dragons decided not to invest. The company was dissolved in 2019.
The Pitch
Steven Reynolds walked into the Den in 2017 with a fitness for children. They were asking for £100,000 in exchange for 15% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Steven Reynolds left the Den without backing.
What Happened After the Show
Micro Fitness did not survive long-term. The company was dissolved in 2019, only 2 years after the Den appearance.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Micro Fitness Still in Business?
No. Micro Fitness is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at M14 Industries, Autoblaze, Ripped Luggage Ltd, Howdah Foods and Snacks. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- SC457392
- Registered Name
- MICRO FITNESS LTD
- Incorporated
- 2013-08-22 (ceased 2019-02-05)
- Company Type
- ltd
- SIC Codes
- 93199
- Registered Address
- Unit 21e Glencryan Road, Cumbernauld, Glasgow, G67 2UH
- Accounts
- total-exemption-small (period ending 2016-08-31)
- Latest Financials
- Total Assets Less Liabilities
- £56311
- Period
- 1.9.15 to 31.8.16
- Officers
-
REYNOLDS, Carolanne
— secretary
Unit 21e, Glencryan Road, Cumbernauld, Glasgow, G67 2UH, Scotland
-
REYNOLDS, Steven Barry
— director
Unit 21e, Glencryan Road, Cumbernauld, Glasgow, G67 2UH, Scotland
-
REYNOLDS, Carolanne
— secretary