Dragons’ Den TrackerWhat Happened to My Sea Safe After Dragons’ Den?
My Sea Safe appeared on Dragons’ Den in 2011, Series 9 Episode 4. The business was a detachable safe for sun loungers. No deal was made — the Dragons decided not to invest. The company was dissolved in 2016.
The Pitch
Fraser Allen walked into the Den in 2011 with a detachable safe for sun loungers. They were asking for £150,000 in exchange for 5% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Fraser Allen left the Den without backing.
What Happened After the Show
My Sea Safe did not survive long-term. The company was dissolved in 2016, some 5 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is My Sea Safe Still in Business?
No. My Sea Safe is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Unique Ideas UK, Rollersigns, Eventful Stays, Steam controlled shaving aid. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 06822458
- Registered Name
- MY SEA SAFE LTD
- Incorporated
- 2009-02-18 (ceased 2016-04-19)
- Company Type
- ltd
- SIC Codes
- 74990
- Registered Address
- Studio One, 197 Long Lane, London, SE1 4PD
- Accounts
- dormant (period ending 2015-02-28)
- Officers
-
ALLEN, Fraser
— director
Studio One, 197 Long Lane, London, SE1 4PD, United Kingdom
-
MCMILLAN, Terry
— director
Studio One, 197 Long Lane, London, SE1 4PD
-
DAVIS, Andrew Simon
— director (resigned 2009-02-18)
Kerry House, Kerry Avenue, Stanmore, Middlesex, HA7 4NL
-
ALLEN, Fraser
— director