Dragons’ Den Tracker

The Pitch

Robert Lewis walked into the Den in 2011 with a advertising on belt banners. They were asking for £100,000 in exchange for 100% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Peter Jones offered £100,000 for 100% (49 once specific order is proved), and Robert Lewis accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Rollersigns was sold in 2021. An acquisition can signal very different things — sometimes it’s a strong exit for the founders, sometimes it’s a distressed sale to recover creditor debts. Without more specific information, the nature of the exit here isn’t clear.

Is Rollersigns Still in Business?

Rollersigns was sold in 2021. Whether the business continues to trade under new ownership is not publicly confirmed.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Unique Ideas UK, Eventful Stays, My Sea Safe, Steam controlled shaving aid. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Will Rollersigns Receive A Banner Of Approval From The Dragons? | Dragons' Den