Dragons’ Den Tracker

The Pitch

Bob Davis walked into the Den in 2011 with a corporate events and entertainment including the cyclone gamecube. They were asking for £50,000 in exchange for 20% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Hilary Devey offered £50,000 for 20% (15 once product launched & Dragon getting a return), and Bob Davis accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Unique Ideas UK is one of those Den stories that actually lasted. Having appeared on the show back in 2011, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Unique Ideas UK Still in Business?

Yes. Unique Ideas UK appears to still be trading.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Rollersigns, Eventful Stays, My Sea Safe, Steam controlled shaving aid. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Top 3 Circus Acts In The Den | COMPILATION | Dragons' Den (at 20:34)