Den Tracker logoDragons’ Den Tracker

What Happened to Unique Ideas UK After Dragons’ Den?

Unique Ideas UK appeared on Dragons’ Den in 2011, Series 9 Episode 4. The business was a corporate events and entertainment including the cyclone gamecube. They secured investment from Hilary Devey on the show. The business is still active today.

The Pitch

Bob Davis walked into the Den in 2011 with a corporate events and entertainment including the cyclone gamecube. They were asking for £50,000 in exchange for 20% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Hilary Devey offered £50,000 for 20% (15 once product launched & Dragon getting a return), and Bob Davis accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Unique Ideas UK is one of those Den stories that actually lasted. Having appeared on the show in 2011, the business has now been trading for over two decades — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Unique Ideas UK Still Available?

Yes. Unique Ideas (uk) Limited appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Rollersigns, Eventful Stays, My Sea Safe, Steam controlled shaving aid. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
02758146
Registered Name
UNIQUE IDEAS (UK) LIMITED
Incorporated
1992-10-22
Company Type
ltd
SIC Codes
96090
Registered Address
Lees Nurseries Park Farm Drive, Feiashill Road Trysull, Wolverhampton, WV5 7HT
Accounts
total-exemption-full (period ending 2025-07-31)
Latest Financials
Total Assets Less Liabilities
£58009
Employees
0
Period
2024-08-01 to 2025-07-31
Officers
  • DAVIES, Carol Doreen — secretary
    Lees Nurseries Park Farm Drive, Feiashill Road Trysull, Wolverhampton, WV5 7HT
  • DAVIES, Carol Doreen — director
    Lees Nurseries Park Farm Drive, Feiashill Road Trysull, Wolverhampton, WV5 7HT
  • DAVIES, Robert Michael — director
    Lees Nurseries Park Farm Drive, Feiashill Road Trysull, Wolverhampton, WV5 7HT
  • EMMETT, Peter James — secretary (resigned 1998-01-30)
    Mill Lane House, Byley Lane, Cranage, Middlewich, Cheshire, CW10 9LP
  • EMMETT, Peter William — secretary (resigned 1996-03-18)
    71 The Hill, Sandbach, Cheshire, CW11 0HX
  • BRITANNIA COMPANY FORMATIONS LIMITED — corporate-nominee-secretary (resigned 1992-10-22)
    The Britannia Suite International House, 82-86 Deansgate, Manchester, M3 2ER
  • GLOBAL SECRETARIAL SERVICES LIMITED — corporate-secretary (resigned 1994-10-13)
    The Britannia Suite, St James Buildings, 79 Oxford Street, Lancashire, M1 6FQ
  • EMMETT, Elizabeth Lesley — director (resigned 1998-01-30)
    Mill Lane House Byley Lane, Cranage, Middlewich, Cheshire, CW10 9LP
  • EMMETT, Peter James — director (resigned 1998-01-30)
    Mill Lane House, Byley Lane, Cranage, Middlewich, Cheshire, CW10 9LP
  • DEANSGATE COMPANY FORMATIONS LIMITED — corporate-nominee-director (resigned 1992-10-22)
    The Britannia Suite International House, 82-86 Deansgate, Manchester, M3 2ER
← Series 9 ← Episode 4