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What Happened to Nutrifiz Ltd After Dragons’ Den?

Nutrifiz Ltd appeared on Dragons’ Den in 2017, Series 14 Episode 14. The business was a effervescent health tablets. No deal was made — the Dragons decided not to invest. The company was dissolved in 2018.

The Pitch

David Hastie walked into the Den in 2017 with a effervescent health tablets. They were asking for £75,000 in exchange for 10% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and David Hastie left the Den without backing.

What Happened After the Show

Nutrifiz Ltd did not survive long-term. The company was dissolved in 2018 — just a year after appearing on the show.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Nutrifiz Ltd Still in Business?

No. Nutrifiz Ltd is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Shnuggle, Comb and Blade, Sanitary Owl, Snugs Earphones (renamed Snugs Custom-Fit). Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
SC472253
Registered Name
NUTRIFIZ LTD
Incorporated
2014-03-12 (ceased 2018-05-01)
Company Type
ltd
SIC Codes
46900
Registered Address
16 William Street, Edinburgh, Midlothian, EH3 7NH
Accounts
micro-entity (period ending 2018-01-19)
Latest Financials
Total Assets Less Liabilities
£9946
Period
2018-01-01 to 2018-01-19
Officers
  • ADAM, Sheryar Yousuf — director
    31, C/O Aydya Limited, Dunsinane Avenue, Dundee, DD2 3QF, Scotland
  • HASTIE, David William — director
    21, Young Street, Edinburgh, City Of Edinburgh, EH2 4HU, Uk
  • DOBSON, Peter James — director (resigned 2014-05-01)
    3/2 148, Stanmore Road, Glasgow, G42 9AP, Scotland
  • OKHAI, Yusuf Ibrahim — director (resigned 2018-01-10)
    31, Dunsinane Avenue, Dunsinane Industrial Estate, Dundee, DD2 3QF, Scotland
← Series 14 ← Episode 14