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What Happened to Sanitary Owl After Dragons’ Den?

Sanitary Owl appeared on Dragons’ Den in 2017, Series 14 Episode 14. The business was a subscription service for recyclable menstruation products. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Alec Mills and Celia Pool walked into the Den in 2017 with a subscription service for recyclable menstruation products. They were asking for N/A.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Alec Mills and Celia Pool left the Den without backing.

What Happened After the Show

Sanitary Owl is one of those Den stories that actually lasted. Having appeared on the show back in 2017, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Sanitary Owl Still in Business?

Yes. Sanitary Owl appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Shnuggle, Comb and Blade, Nutrifiz Ltd, Snugs Earphones (renamed Snugs Custom-Fit). Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
08509842
Registered Name
SANITARY OWL LTD
Incorporated
2013-04-30
Company Type
ltd
SIC Codes
47910
Registered Address
Evolution House, Delft Way, Norwich, NR6 6BB, England
Accounts
total-exemption-full (period ending 2024-09-30)
Latest Financials
Total Assets Less Liabilities
£42127
Employees
0
Period
2023-10-01 to 2024-09-30
Officers
  • MILLS, Alexander Peter Hallam — director
    Evolution House, Delft Way, Norwich, NR6 6BB, England
  • LAMBERT, Catherine Ann — director (resigned 2021-09-01)
    Top Floor, 149 Cambridge Street, London, SW1V 4QB, England
  • MOFFATT, David Stewart — director (resigned 2016-02-29)
    2, Lawrence Gardens, London, Greater London, NW7 4JT, United Kingdom
  • POOL, Celia Anne — director (resigned 2023-06-16)
    51, Nightingale Road, London, NW10 4RG, England
  • WOODWARD, Lynn Catherine — director (resigned 2018-10-10)
    25, Lavington Street, London, SE1 0NZ
← Series 14 ← Episode 14