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What Happened to Snugs Earphones (renamed Snugs Custom-Fit) After Dragons’ Den?

Snugs Earphones (renamed Snugs Custom-Fit) appeared on Dragons’ Den in 2017, Series 14 Episode 14. The business was a custom fit earphones. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Paul Jobin walked into the Den in 2017 with a custom fit earphones. They were asking for £80,000 in exchange for 5% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Paul Jobin left the Den without backing.

What Happened After the Show

Snugs Earphones (renamed Snugs Custom-Fit) is one of those Den stories that actually lasted. Having appeared on the show back in 2017, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Snugs Earphones (renamed Snugs Custom-Fit) Still in Business?

Yes. Snugs Earphones (renamed Snugs Custom-Fit) appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Shnuggle, Comb and Blade, Nutrifiz Ltd, Sanitary Owl. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
08627564
Registered Name
SNUGS CUSTOM-FIT LTD
Incorporated
2013-07-29
Company Type
ltd
SIC Codes
47910
Registered Address
Windwhistle Farm, Treborough, Watchet, TA23 0QW
Accounts
total-exemption-full (period ending 2025-03-31)
Latest Financials
Total Assets Less Liabilities
-191752
Employees
5
Period
2024-04-01 to 2025-03-31
Officers
  • JOBIN, Paul — secretary
    Windwhistle Farm, Treborough, Watchet, TA23 0QW, England
  • JOBIN, Jane Emma — director
    Windwhistle Farm, Treborough, Watchet, TA23 0QW, United Kingdom
  • JOBIN, Paul Dominique Philip — director
    Windwhistle Farm, Treborough, Watchet, TA23 0QW, England
  • BURTON, Robin Brian — director (resigned 2017-09-26)
    Higher Cottage, Westowe, Lydeard St Lawrence, Somerset, TA4 3SH, Uk
  • HAMIDADDIN, Yousef — director (resigned 2025-11-28)
    1, Ahmad Showbaki St, Amman, 11181, Jordan
  • PRICE, Martin Robert — director (resigned 2018-04-09)
    Windwhistle Farm, Treborough, Watchet, TA23 0QW
← Series 14 ← Episode 14