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What Happened to Odourbuster (Air Away) After Dragons’ Den?

Odourbuster (Air Away) appeared on Dragons’ Den in 2010, Series 8 Episode 8. The business was a toilet fitting for bathroom pipe cleaning. No deal was made — the Dragons decided not to invest. The company was dissolved in 2011.

The Pitch

Patrick Smythe and Tim Hurst walked into the Den in 2010 with a toilet fitting for bathroom pipe cleaning. They were asking for £75,000 in exchange for 15% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Patrick Smythe and Tim Hurst left the Den without backing.

What Happened After the Show

Odourbuster (Air Away) did not survive long-term. The company was dissolved in 2011 — just a year after appearing on the show.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Odourbuster (Air Away) Still in Business?

No. Odourbuster (Air Away) is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at ValueMyStuff, Power8 Workshop, The Yum Yums (Di Med Publishing), Commando Joe's Fun and Fitness. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
05494214
Registered Name
ODOURBUSTER LIMITED
Incorporated
2005-06-29 (ceased 2013-11-19)
Company Type
ltd
SIC Codes
47990
Registered Address
The Old Grange Warren Estate, Lordship Road Writtle, Chelmsford, Essex, CM1 3WT, United Kingdom
Accounts
total-exemption-small (period ending 2012-12-31)
Officers
  • CRAWLEY, David James — secretary
    The Old Grange, Warren Estate, Lordship Road Writtle, Chelmsford, Essex, CM1 3WT, United Kingdom
  • CRAWLEY, David James — director
    The Old Grange, Warren Estate, Lordship Road Writtle, Chelmsford, Essex, CM1 3WT, United Kingdom
  • KARA, Vijay Kumar — director
    The Old Grange, Warren Estate, Lordship Road Writtle, Chelmsford, Essex, CM1 3WT, United Kingdom
  • CRAWLEY, Janet — secretary (resigned 2005-08-25)
    16 B Eversley Park Road, Winchmore Hill, London, Enfield, N21 1UJ
  • ANTONIOU, Peter — director (resigned 2007-10-25)
    16b Eversley Park Road, Winchmore Hill, London, N21 1JU
← Series 8 ← Episode 8