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What Happened to OllyPops After Dragons’ Den?

OllyPops appeared on Dragons’ Den in 2007, Series 4 Episode 1. The business was a towel designed to train basics of surfing. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Olly Dallish walked into the Den in 2007 with a towel designed to train basics of surfing. They were asking for £50,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Olly Dallish left the Den without backing.

What Happened After the Show

OllyPops is one of those Den stories that actually lasted. Having appeared on the show back in 2007, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is OllyPops Still in Business?

Yes. OllyPops appears to still be trading.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Reggae Reggae Sauce, Igloo, Get Your Head Round It, Woolie Warmer. Each has its own story of what happened after the Den.

Watch the Pitch