Dragons’ Den TrackerWhat Happened to Ori Lifestyle After Dragons’ Den?
Ori Lifestyle appeared on Dragons’ Den in 2024, Series 21 Episode 6. The business was a afro hairstyle products. They secured investment from Emma Grede on the show. The business is still active today.
The Pitch
Titi Belo walked into the Den in 2024 with a afro hairstyle products. They were asking for £60,000 in exchange for 25% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Emma Grede offered £60,000 for 25%, and Titi Belo accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Ori Lifestyle is one of those Den stories that actually lasted. The company has now been trading for around 2 years since the pitch.
Is Ori Lifestyle Still in Business?
Yes. Ori Lifestyle appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Stocked, The Head Plan, The Inhaler Tailor. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 12308187
- Registered Name
- ORI LIFESTYLE LIMITED
- Incorporated
- 2019-11-11
- Company Type
- ltd
- SIC Codes
- 96020
- Registered Address
- 1 Warwick Avenue, Cuffley, Potters Bar, EN6 4RU, England
- Accounts
- micro-entity (period ending 2024-11-30)
- Latest Financials
- Total Assets Less Liabilities
- £30593
- Employees
- 1
- Period
- 1 December 2023 to 30 November 2024
- Officers
-
BELLO, Titilolami Oluwafunmilayo
— director
1, Warwick Avenue, Cuffley, Potters Bar, EN6 4RU, England
-
BELLO, Titilolami Oluwafunmilayo
— director