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What Happened to The Head Plan After Dragons’ Den?

The Head Plan appeared on Dragons’ Den in 2024, Series 21 Episode 6. The business was a range of wellness products and journals.. They secured investment from Peter Jones on the show. The business is still active today.

The Pitch

Ciaran and Denise Byrne walked into the Den in 2024 with a range of wellness products and journals.. They were asking for £80,000 in exchange for 10% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Peter Jones offered £80,000 for 10%, and Ciaran and Denise Byrne accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

The Head Plan is one of those Den stories that actually lasted. The company has now been trading for around 2 years since the pitch.

Is The Head Plan Still in Business?

Yes. The Head Plan appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Ori Lifestyle, Stocked, The Inhaler Tailor. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
14917242
Registered Name
THE HEAD PLAN LTD
Incorporated
2023-06-06
Company Type
ltd
SIC Codes
47620
Registered Address
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Accounts
dormant (period ending 2025-06-30)
Latest Financials
Total Assets Less Liabilities
£100
Period
2024-07-01 to 2025-06-30
Officers
  • BYRNE, Ciaran — secretary
    71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
  • THE HEAD PLAN LIMITED — corporate-secretary
    12b, Albert College Park, Dublin, Co.Dublin, D09E5W8, Ireland
  • BYRNE, Ciaran — director
    71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
  • THE HEAD PLAN LIMITED — corporate-director
    12b, Albert College Park, Dublin, Co.Dublin, D09E5W8, Ireland
  • 1ST SECRETARIES LIMITED — corporate-secretary (resigned 2024-03-01)
    71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
← Series 21 ← Episode 6