Dragons’ Den Tracker

The Pitch

Drew Cockton walked into the Den in 2021 with a vegan soy wax candles, eau de parfum fragrances and shampoo collections. They were asking for £50,000 in exchange for 30% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Touker Suleyman offered £50,000 for 30% (25% if investment is repaid within 18 months), and Drew Cockton accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Owen Drew did not survive long-term. The company was dissolved in 2024, only 3 years after the Den appearance.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Owen Drew Still in Business?

No. Owen Drew is no longer in business. Based on available records, the company is liquidation (2024).

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at yhangry, Willsow Ltd, UK Sniffer Dogs, Bubblebog. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

▶

Jeremy Clarkson in Dragons' Den

▶

The Future of Britain Is Bright With These Two Sisters | Dragon's Den

▶

DRAGONS IN TEARS over kid’s clothing pitch 🐉🔥 Dragons’ Den - BBC