Dragons’ Den TrackerWhat Happened to Willsow Ltd After Dragons’ Den?
Willsow Ltd appeared on Dragons’ Den in 2021, Series 18 Episode 8. The business was a plantable books pages made from seeds. They secured investment from Sara Davies on the show. The business is still active today.
The Pitch
Tim Wilday and James Colhurst walked into the Den in 2021 with a plantable books pages made from seeds. They were asking for £20,000 in exchange for 15% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Sara Davies offered £20,000 for 15%, and Tim Wilday and James Colhurst accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Willsow Ltd is one of those Den stories that actually lasted. The company has now been trading for around 5 years since the pitch.
Is Willsow Ltd Still in Business?
Yes. Willsow Ltd appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at yhangry, Owen Drew, UK Sniffer Dogs, Bubblebog. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 12241063
- Registered Name
- WILLSOW LIMITED
- Incorporated
- 2019-10-03
- Company Type
- ltd
- SIC Codes
- 47610
- Registered Address
- Unit 1 Duns Lane, Leicester, LE3 5LX, United Kingdom
- Accounts
- total-exemption-full (period ending 2025-10-31)
- Latest Financials
- Total Assets Less Liabilities
- £46004
- Employees
- 3
- Period
- 2024-11-01 to 31 October 2025
- Officers
-
WILLDAY, Thomas
— director
Unit 1, Duns Lane, Leicester, LE3 5LX, United Kingdom
-
WILLDAY, Thomas
— director