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What Happened to UK Sniffer Dogs After Dragons’ Den?

UK Sniffer Dogs appeared on Dragons’ Den in 2021, Series 18 Episode 8. The business was a scent detection dog training. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Jamie and Gemma Pound walked into the Den in 2021 with a scent detection dog training. They were asking for £70,000 in exchange for 15% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Jamie and Gemma Pound left the Den without backing.

What Happened After the Show

UK Sniffer Dogs is one of those Den stories that actually lasted. The company has now been trading for around 5 years since the pitch.

Is UK Sniffer Dogs Still in Business?

Yes. UK Sniffer Dogs appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at yhangry, Willsow Ltd, Owen Drew, Bubblebog. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
12267657
Registered Name
UK SNIFFER DOGS LIMITED
Incorporated
2019-10-17
Company Type
ltd
SIC Codes
96090
Registered Address
418 Chartridge Lane, Chesham, Bucks, HP5 2SJ
Accounts
micro-entity (period ending 2025-10-31)
Latest Financials
Total Assets Less Liabilities
£14100
Employees
2
Period
1 November 2024 to 31 October 2025
Officers
  • POUND, Gemma Victoria — director
    418, Chartridge Lane, Chesham, Buckinghamshire, HP5 2SJ, England
  • POUND, Jamie Michael — director
    418, Chartridge Lane, Chesham, Bucks, HP5 2SJ
  • POUND, Gemma Victoria — director (resigned 2023-11-01)
    Friarswood, Chipperfield Road, Kings Langley, Hertfordshire, WD4 9JB, England