Dragons’ Den Tracker

The Pitch

Hilary Kennedy and Will Moxham walked into the Den in 2023 with a subscription based vegan meal delivery. They were asking for £75,000 in exchange for 7.5% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Steven Bartlett offered £75,000 for 7.5%, and Hilary Kennedy and Will Moxham accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Planthood is one of those Den stories that actually lasted. The company has now been trading for around 3 years since the pitch.

Is Planthood Still in Business?

Yes. Planthood appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Clear ‘n’ Collect, Unhidden, Smart Snout. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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This Food Company Went On To Become A Leading Brand | Dragons' Den

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Rheal Superfoods | Dragons' Den Pitch Made History After All 5 Dragons' Wanted In

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DRAGONS IN TEARS over kid’s clothing pitch 🐉🔥 Dragons’ Den - BBC