Dragons’ Den TrackerWhat Happened to Unhidden After Dragons’ Den?
Unhidden appeared on Dragons’ Den in 2023, Series 20 Episode 8. The business was a fashion brand for the disabled. No deal was made — the Dragons decided not to invest. The company went into liquidation in 2024.
The Pitch
Victoria Jenkins walked into the Den in 2023 with a fashion brand for the disabled. They were asking for £40,000 in exchange for 5% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Victoria Jenkins left the Den without backing.
What Happened After the Show
Unhidden did not survive long-term. The company was dissolved in 2024 — just a year after appearing on the show.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Unhidden Still in Business?
No. Unhidden is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Clear ‘n’ Collect, Planthood, Smart Snout. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 11119251
- Registered Name
- UNHIDDEN LTD
- Incorporated
- 2017-12-20 (ceased 2025-11-29)
- Company Type
- ltd
- SIC Codes
- 14120, 14190
- Registered Address
- Ground Floor, Baird House Seebeck Place, Knowlhill, Milton Keynes, MK5 8FR
- Accounts
- micro-entity (period ending 2023-12-31)
- Latest Financials
- Employees
- 0
- Period
- 2023-01-01 to 2023-12-31
- Officers
-
JENKINS, Victoria Ann
— director
Ground Floor, Baird House, Seebeck Place, Knowlhill, Milton Keynes, MK5 8FR
-
MALLEY, Tamir, Dr
— director (resigned 2020-11-12)
62 Barnsbury Road, Barnsbury Road, Basement Flat, London, N1 0HD, United Kingdom
-
THOMS, Douglas James
— director (resigned 2020-11-12)
62 Barnsbury Road, Barnsbury Road, Basement Flat, London, N1 0HD, United Kingdom
-
JENKINS, Victoria Ann
— director