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What Happened to Smart Snout After Dragons’ Den?

Smart Snout appeared on Dragons’ Den in 2023, Series 20 Episode 8. The business was a biometric technology and ai to protect pets against loss and theft. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Bradley Watson and James Khan walked into the Den in 2023 with a biometric technology and ai to protect pets against loss and theft. They were asking for £50,000 in exchange for 10% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Bradley Watson and James Khan left the Den without backing.

What Happened After the Show

Smart Snout is one of those Den stories that actually lasted. The business has now been trading for around 5 years since the pitch.

Is Smart Snout Still Available?

Yes. Smartpet Technology Limited appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Clear ‘n’ Collect, Planthood, Unhidden. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
13314105
Registered Name
SMARTPET TECHNOLOGY LIMITED
Incorporated
2021-04-06
Company Type
ltd
SIC Codes
47910
Registered Address
Southwood Barn Otley Road, Framsden, Stowmarket, IP14 6HU, England
Accounts
total-exemption-full (period ending 2026-04-30)
Latest Financials
Total Assets Less Liabilities
-30519
Employees
0
Period
2025-05-01 to 2026-04-30
Officers
  • KHAN, James Robert — director
    Southwood Barn, Otley Road, Framsden, Stowmarket, IP14 6HU, England
  • RAWLES, Daniel Esteban — director
    Southwood Barn, Otley Road, Framsden, Stowmarket, IP14 6HU, England
  • WATSON, Archie James — director
    Southwood Barn, Otley Road, Framsden, Stowmarket, IP14 6HU, England
  • APARICIO, David — director (resigned 2023-03-23)
    Southwood Barn, Otley Road, Framsden, Stowmarket, IP14 6HU, England
  • JAMES, Phil Malcolm — director (resigned 2022-02-15)
    20, Doverbeck Drive, Woodborough, Nottingham, NG14 6ER, England
  • WATSON, Bradley James — director (resigned 2022-02-19)
    17 Kentons Road,, Kentons Road, Bramford, Ipswich, IP8 4FD, England
  • WATSON, Bradley James — director (resigned 2021-09-16)
    17, Kentons Road, Bramford, Bramford, Suffolk, IP8 4FD, England
← Series 20 ← Episode 8