Dragons’ Den TrackerWhat Happened to Pole Dance Fitness After Dragons’ Den?
Pole Dance Fitness appeared on Dragons’ Den in 2005, Series 2 Episode 2. The business was a pole dancing classes. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Sarah Davis walked into the Den in 2005 with a pole dancing classes. They were asking for N/A.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Sarah Davis left the Den without backing.
What Happened After the Show
Pole Dance Fitness is one of those Den stories that actually lasted. Having appeared on the show back in 2005, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Pole Dance Fitness Still in Business?
Yes. Pole Dance Fitness appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Bedlam Puzzles, Orikaso (Flatwork UK), Style Bible, Sisserou. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 06981479
- Registered Name
- POLEPEOPLE DANCE & FITNESS LIMITED
- Incorporated
- 2009-08-05
- Company Type
- ltd
- SIC Codes
- 93199
- Registered Address
- 90 Brixton Hill, London, SW2 1QN, England
- Accounts
- total-exemption-full (period ending 2024-08-31)
- Latest Financials
- Total Assets Less Liabilities
- £28438
- Employees
- 1
- Period
- 2023-09-01 to 31 August 2024
- Officers
-
HUDD, Alison Claire
— director
3, Handbridge, Chester, Cheshire, CH4 7JE, United Kingdom
-
HUDD, Alison Claire
— director