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What Happened to Savvylash After Dragons’ Den?

Savvylash appeared on Dragons’ Den in 2011, Series 9 Episode 9. The business was a eyelash beauty product. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Michelle Savage walked into the Den in 2011 with a eyelash beauty product. They were asking for £50,000 in exchange for 20% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Michelle Savage left the Den without backing.

What Happened After the Show

Savvylash is one of those Den stories that actually lasted. Having appeared on the show back in 2011, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Savvylash Still in Business?

Yes. Savvylash appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Shoot It Yourself, Richibrown Organic Botox, The Nuttery, Mall Mobility. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
05537508
Registered Name
SAVVYLASH LTD
Incorporated
2005-08-16
Company Type
ltd
SIC Codes
47750
Registered Address
3 Horsham Close, Brandlesholme, Bury, Lancashire, BL8 1XY
Accounts
total-exemption-full (period ending 2025-06-30)
Latest Financials
Employees
1
Period
2024-07-01 to 30 June 2025
Officers
  • SAVAGE, Mark Christian — secretary
    3 Horsham Close, Bury, Lancashire, BL8 1XY
  • SAVAGE, Michelle Frances — director
    3 Horsham Close, Bury, Lancashire, BL8 1XY
  • REYNOLDS, Malcolm — director (resigned 2006-03-13)
    25 Cumberland Drive, Bowdon, Cheshire, WA14 3QP