Dragons’ Den TrackerWhat Happened to Shoot It Yourself After Dragons’ Den?
Shoot It Yourself appeared on Dragons’ Den in 2011, Series 9 Episode 9. The business was a professional video hiring and editing business. They secured investment from Hilary Devey on the show. The company was dissolved in 2023.
The Pitch
Andrea McDowall and Rebecca Baldwin walked into the Den in 2011 with a professional video hiring and editing business. They were asking for £60,000 in exchange for 26% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Hilary Devey offered £60,000 for 26%, and Andrea McDowall and Rebecca Baldwin accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Shoot It Yourself did not survive long-term. The company was dissolved in 2023, some 12 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Shoot It Yourself Still in Business?
No. Shoot It Yourself is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Savvylash, Richibrown Organic Botox, The Nuttery, Mall Mobility. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 07513339
- Registered Name
- SHOOT IT YOURSELF LIMITED
- Incorporated
- 2011-02-01 (ceased 2023-09-30)
- Company Type
- ltd
- SIC Codes
- 59120
- Registered Address
- C/O K & W RECOVERY LIMITED, Milton Park Innovation Centre 99 Park Drive Milton, Abingdon, OX14 4RY
- Accounts
- micro-entity (period ending 2019-02-28)
- Latest Financials
- Total Assets Less Liabilities
- -39742
- Employees
- 5
- Period
- 1 March 2018 to 28 February 2019
- Officers
-
BALDWIN, Rebecca
— director
Milton Park Innovation Centre, 99 Park Drive, Milton, Abingdon, OX14 4RY
-
MCDOWELL, Andrea
— director
Milton Park Innovation Centre, 99 Park Drive, Milton, Abingdon, OX14 4RY
-
ADAMS, Laurence Douglas
— director (resigned 2011-02-01)
44a, The Green, Warlingham, Surrey, CR6 9NA, United Kingdom
-
BALDWIN, Rebecca
— director