Dragons’ Den TrackerWhat Happened to Slik Stik After Dragons’ Den?
Slik Stik appeared on Dragons’ Den in 2014, Series 12 Episode 4. The business was a led walking stick. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Denise Anstey walked into the Den in 2014 with a led walking stick. They were asking for £45,000 in exchange for 35% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Denise Anstey left the Den without backing.
What Happened After the Show
Slik Stik is one of those Den stories that actually lasted. Having appeared on the show in 2014, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Slik Stik Still Available?
Yes. Heartfelt Innovations Limited appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Umbrands, Mallow & Marsh, Fat Lad At The Back, Morella. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 08445402
- Registered Name
- HEARTFELT INNOVATIONS LIMITED
- Incorporated
- 2013-03-14
- Company Type
- ltd
- SIC Codes
- 32990, 82990
- Registered Address
- Whiteland House, Torrington Lane, Bideford, North Devon, EX39 4BH, England
- Accounts
- micro-entity (period ending 2024-12-31)
- Latest Financials
- Turnover
- £323
- Total Assets Less Liabilities
- -105357
- Employees
- 1
- Period
- 1.1.24 to 31.12.24
- Officers
-
ANSTEY, Denise Ann
— director
Whiteland House, Torrington Lane, Bideford, North Devon, EX39 4BH, England
-
ANSTEY, Denise Ann
— director