Dragons’ Den TrackerWhat Happened to Sweetspot After Dragons’ Den?
Sweetspot appeared on Dragons’ Den in 2005, Series 1 Episode 3. The business was a latex accessory for football boots. No deal was made — the Dragons decided not to invest. The company was dissolved in 2008.
The Pitch
Jeffery Wheeler walked into the Den in 2005 with a latex accessory for football boots. They were asking for £80,000.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Jeffery Wheeler left the Den without backing.
What Happened After the Show
Sweetspot did not survive long-term. The company was dissolved in 2008, only 3 years after the Den appearance.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Sweetspot Still Available?
No. Sweetspot is no longer in business. Based on available records, the company is dissolved (2008).
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Le Beanock, IV Cam, Industrial Control Systems, Care Free House, Esme Ertekin Shoe Club. Each has its own story of what happened after the Den.
