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What Happened to Sweetspot After Dragons’ Den?

Sweetspot appeared on Dragons’ Den in 2005, Series 1 Episode 3. The business was a latex accessory for football boots. No deal was made — the Dragons decided not to invest. The company was dissolved in 2008.

The Pitch

Jeffery Wheeler walked into the Den in 2005 with a latex accessory for football boots. They were asking for £80,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Jeffery Wheeler left the Den without backing.

What Happened After the Show

Sweetspot did not survive long-term. The company was dissolved in 2008, only 3 years after the Den appearance.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Sweetspot Still in Business?

No. Sweetspot is no longer in business. Based on available records, the company is dissolved (2008).

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Le Beanock, IV Cam, Industrial Control Systems, Care Free House, Esme Ertekin Shoe Club. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
07011517
Registered Name
SWEETSPOT LIMITED
Incorporated
2009-09-07
Company Type
ltd
SIC Codes
98000
Registered Address
1 Park Road, Hampton Wick, Kingston Upon Thames, Surrey, KT1 4AS, England
Accounts
total-exemption-full (period ending 2025-09-30)
Latest Financials
Total Assets Less Liabilities
£20570
Employees
0
Period
2024-10-01 to 2025-09-30
Officers
  • RAHMAN, Alam — director
    1, Park Road, Hampton Wick, Kingston Upon Thames, Surrey, KT1 4AS, England
  • SHOPLAND, Kevin Michael — director
    1, Park Road, Hampton Wick, Kingston Upon Thames, Surrey, KT1 4AS, England
  • WEBB, Andrew Jonathan — director
    The Cottage, Linersh Wood, Bramley, Guildford, Surrey, GU5 0EE, England
  • WEBB, Nicholas James — director
    1, Park Road, Hampton Wick, Kingston Upon Thames, Surrey, KT1 4AS, England
  • TROOSTWYK, John Alexander — director (resigned 2012-05-11)
    Flat 2, 25 Belsize Park, London, NW3 4DU
← Series 1 ← Episode 3