Dragons’ Den TrackerWhat Happened to Swing Garden Seat After Dragons’ Den?
Swing Garden Seat appeared on Dragons’ Den in 2012, Series 10 Episode 6. The business was a self assembly garden swing seat. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Dawson Sellar and Susan Corrie walked into the Den in 2012 with a self assembly garden swing seat. They were asking for N/A.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Dawson Sellar and Susan Corrie left the Den without backing.
What Happened After the Show
Swing Garden Seat is one of those Den stories that actually lasted. Having appeared on the show back in 2012, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Swing Garden Seat Still in Business?
Yes. Swing Garden Seat appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Billy + Margot, WoodBlocX, Gigwam, Fight Factor. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 16636114
- Registered Name
- GARDEN SWING SEATS LIMITED
- Incorporated
- 2025-08-07
- Company Type
- ltd
- SIC Codes
- 31090
- Registered Address
- 9 Mountway Road, Bishops Hull, Taunton, Somerset, TA1 5LR, England
- Accounts
- N/A
- Officers
-
FELLINGHAM, Robert Andrew
— director
9, Mountway Road, Bishops Hull, Taunton, Somerset, TA1 5LR, England
-
SWAN, Rob
— director
9, Mountway Road, Bishops Hull, Taunton, Somerset, TA1 5LR, England
-
FELLINGHAM, Robert Andrew
— director