Dragons’ Den TrackerWhat Happened to Tennis Is Mental After Dragons’ Den?
Tennis Is Mental appeared on Dragons’ Den in 2005, Series 2 Episode 2. The business was a psychology book for tennis players. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Steven Renwick walked into the Den in 2005 with a psychology book for tennis players. They were asking for N/A.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Steven Renwick left the Den without backing.
What Happened After the Show
Tennis Is Mental is one of those Den stories that actually lasted. Having appeared on the show in 2005, the business has now been trading for over two decades — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Tennis Is Mental Still Available?
Yes. Tennis Is Mental appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Bedlam Puzzles, Orikaso (Flatwork UK), Style Bible, Sisserou. Each has its own story of what happened after the Den.
