Dragons’ Den TrackerWhat Happened to Tennis Is Mental After Dragons’ Den?
Tennis Is Mental appeared on Dragons’ Den in 2005, Series 2 Episode 2. The business was a psychology book for tennis players. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Steven Renwick walked into the Den in 2005 with a psychology book for tennis players. They were asking for N/A.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Steven Renwick left the Den without backing.
What Happened After the Show
Tennis Is Mental is one of those Den stories that actually lasted. Having appeared on the show back in 2005, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Tennis Is Mental Still in Business?
Yes. Tennis Is Mental appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Bedlam Puzzles, Orikaso (Flatwork UK), Style Bible, Sisserou. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 09659374
- Registered Name
- SUCCESS IS MENTAL LTD
- Incorporated
- 2015-06-26
- Company Type
- ltd
- SIC Codes
- 74909
- Registered Address
- 3 Megstone Avenue, Cramlington, Northumberland, NE23 6TU, England
- Accounts
- total-exemption-full (period ending 2025-06-30)
- Latest Financials
- Total Assets Less Liabilities
- -70478
- Employees
- 0
- Period
- 1 July 2024 to 30 June 2025
- Officers
-
GLEGHORN, David
— director
20-22, Wenlock Road, London, N1 7GU, England
-
GLEGHORN, David
— director