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What Happened to The Big O After Dragons’ Den?

The Big O appeared on Dragons’ Den in 2005, Series 2 Episode 1. The business was a pre-packed marinated olive selection. No deal was made — the Dragons decided not to invest. The company was dissolved in 2011.

The Pitch

Alex Hall walked into the Den in 2005 with a pre-packed marinated olive selection. They were asking for £150,000 in exchange for 15% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Alex Hall left the Den without backing.

What Happened After the Show

The Big O did not survive long-term. The company was dissolved in 2011, some 6 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is The Big O Still Available?

No. The Big 'o' Ltd is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Square Mile, RakaStaka, The Magic Roundabout, Dust Bubble. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
04318705
Registered Name
THE BIG 'O' LTD
Incorporated
2001-11-07 (ceased 2011-05-24)
Company Type
ltd
SIC Codes
7487
Registered Address
Prestwick Lodge, Prestwick Lane Chiddingfold, Godalming, Surrey, GU8 4XP
Accounts
dormant (period ending 2009-12-30)
Officers
  • HALL, Alex Jane — director
    Prestwick Lodge, Prestwick Lane, Chiddingford Godalming, Surrey, GU8 4XP
  • HALL, Alex Jane — secretary (resigned 2003-03-01)
    Prestwick Lodge, Prestwick Lane, Chiddingford Godalming, Surrey, GU8 4XP
  • HOWARD, Amanda — secretary (resigned 2003-02-03)
    Junipers, Petworth Road, Witley, Godalming, Surrey, GU8 5LP
  • PENNSEC LIMITED — corporate-secretary (resigned 2008-08-01)
    1st Floor Bucklersbury House, 83 Cannon Street, London, EC4N 8PE
  • SWIFT INCORPORATIONS LIMITED — corporate-nominee-secretary (resigned 2001-11-07)
    26, Church Street, London, NW8 8EP
  • INSTANT COMPANIES LIMITED — corporate-nominee-director (resigned 2001-11-07)
    1, Mitchell Lane, Bristol, Avon, BS1 6BU
← Series 2 ← Episode 1