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What Happened to The Magic Roundabout After Dragons’ Den?

The Magic Roundabout appeared on Dragons’ Den in 2005, Series 2 Episode 1. The business was a packages of children's sweets and toys. No deal was made — the Dragons decided not to invest. The company was dissolved in 2009.

The Pitch

Phil Gold walked into the Den in 2005 with a packages of children's sweets and toys. They were asking for N/A.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Phil Gold left the Den without backing.

What Happened After the Show

The Magic Roundabout did not survive long-term. The company was dissolved in 2009, some 4 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is The Magic Roundabout Still in Business?

No. The Magic Roundabout is no longer in business. Based on available records, the company is dissolved (2009).

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Square Mile, RakaStaka, The Big O, Dust Bubble. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
SC333352
Registered Name
THE MAGIC ROUNDABOUT CHILDCARE LTD.
Incorporated
2007-11-02
Company Type
ltd
SIC Codes
85100
Registered Address
1 Thornhill Drive, Elgin, Morayshire, IV30 6GQ
Accounts
total-exemption-full (period ending 2020-07-31)
Latest Financials
Total Assets Less Liabilities
£10452
Period
2018-08-01 to 2019-07-31
Officers
  • FRANKLIN, June — director
    Whitehill, Asliesk, Burgie, Forres, Moray, IV36 2RA
  • PETER TRAINER COMPANY SECRETARIES LTD. — corporate-nominee-secretary (resigned 2007-11-02)
    27 Lauriston Street, Edinburgh, EH3 9DQ
  • PETER TRAINER COMPANY SECRETARIES LTD. — corporate-nominee-director (resigned 2007-11-02)
    27 Lauriston Street, Edinburgh, EH3 9DQ
  • PETER TRAINER CORPORATE SERVICES LTD. — corporate-nominee-director (resigned 2007-11-02)
    27 Lauriston Street, Edinburgh, EH3 9DQ
← Series 2 ← Episode 1