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What Happened to The Daddy After Dragons’ Den?

The Daddy appeared on Dragons’ Den in 2012, Series 10 Episode 7. The business was a dust and debris eliminator. No deal was made — the Dragons decided not to invest. The company was dissolved in 2017.

The Pitch

Joanna and Dean Barnes walked into the Den in 2012 with a dust and debris eliminator. They were asking for N/A.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Joanna and Dean Barnes left the Den without backing.

What Happened After the Show

The Daddy did not survive long-term. The company was dissolved in 2017, some 5 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is The Daddy Still Available?

No. Simple Ideas & Innovations Limited is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at iCafe, Zapper, WeQ4U, Blue Green Yellow Dead Live. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
08076552
Registered Name
SIMPLE IDEAS & INNOVATIONS LIMITED
Incorporated
2012-05-21 (ceased 2017-06-20)
Company Type
ltd
SIC Codes
43210
Registered Address
Berwick House, Outwood Lane, Chipstead, Surrey, CR5 3NP
Accounts
micro-entity (period ending 2016-03-31)
Latest Financials
Total Assets Less Liabilities
-957
Period
2015-04-01 to 2016-03-31
Officers
  • BARNES, Dean Kevin — director
    Berwick House, Outwood Lane, Chipstead, Coulsdon, Surrey, CR5 3NP, England
  • BARNES, Joanna Faye — director (resigned 2013-03-20)
    17, Corner Farm Close, Tadworth, KT20 5SJ, United Kingdom
  • COX, Nigel — director (resigned 2016-03-01)
    Berwick House, Outwood Lane, Chipstead, Surrey, CR5 3NP
← Series 10 ← Episode 7